| Report from
the 2004 International Cycle Show
by Kevin Rogerson
Whitley Bay Station
Northumbria Police (UK)
IPMBA has been established in the US for well
over a decade and over that period of time, numerous links have been established
with industry. These links are to the advantage of both sides. In short:
1. Emergency service personnel are provided with a list of tried, tested
and trusted companies that we know are committed to supplying quality products
to our niche market. We can be reasonably confident that the products recommended
by our colleagues will be well-suited to serve our unique needs.
2. Companies are afforded the opportunity to trial their products in the
field, with some going so far as to involve emergency services personnel
in the product development process. They also benefit from word-of-mouth
advertising and enjoy the prestige of their products being used by emergency
services personnel in a very public manner.
Working the trade shows is one of the best methods of introducing the commercial
sector to the emergency services cycling market. Therefore, PC Steve Harvey
of North Yorkshire Police and I headed down to the International Cycle Show
in London. The Metropolitan Police stand, hosted by Sgt Charlie Irvine, was
our sanctuary during our visit. The stand was well decked out with information,
including literature about IPMBA.
As you'd expect the major players occupied the centre stages with some fantastic
new bikes, gadgets and paraphernalia. But there were lots of little gems
lying 'round the lesser-tread side corridors. Here a few of my favourites.
U.S.E. - Ultimate Sports Engineering www.use1.com
U.S.E. is a British company specialising in high-quality bike products. One
such product that they had been busy all summer testing and were about to
release onto the market was their "Exposure Light." Take a look at this picture
(above left).
What you are seeing is £265 worth of state-of-the-art lighting system.
The light is produced from 2 x 5W super bright LEDs, which is the equivalent
of 32W worth of halogen power. The battery can last for 2.5 hours at a higher
race setting or for 8.5 hours in ride mode. The weight of this unit, including
the bracket is 185g (one hundred and eight-five grams!). I'm currently awaiting
one of these units to trial; if all goes well, I'll have the full lowdown
on it in the next edition of IPMBA News.
Lightrider
www.lightrider.co.uk
Another LED light, but this one is squarely aimed at the commuter and designed
to improve rider safety. The inventor, Tudor Davies, was available to explain
how he came to invent this innovative light which boasts three separate beams
of light, one of which points backwards and illuminates the rider's chest
area. A full Product Review appears elsewhere on this page - see how it
performed.
Condor Cycles
www.condorcycles.com
Condor is a London-based cycle company with 60 years of experience who have
the expertise and facilities to build their own bikes, from the frame up.
The company have a shop in the heart of London and service all of the City
of London's cycles. As a bit of a pet project, they designed a steel frame
police spec cycle, and then mimicked the colour scheme adopted by the majority
of British police vehicles - yellow & blue battenburg squares on the
side profile with the yellow and red diagonal stripes across the rear. The
City of London Police Cyclists trialled the bike and liked it so much that
they have already placed an order. The gentlemen from Condor seemed enthusiastic
for the bike to be the subject of an IPMBA Product Review. Having attended
the Emergency Services Cycling seminar these past two years and seen many
different police cycles, in my opinion, the Condor has to take the prize
for most aesthetically pleasing.
VELOVISION Magazine
www.velovision.co.uk
This quarterly magazine, started just over four years ago, caters for specialised
bikes, cycling as transport, and human power. Visit the website and see what
you think. The editor was very interested in distributing the magazine to
IPMBA members at a much discounted rate. We will continue to try to make
progress on this and enrol them into the IPMBA Product Purchase Program.
During our visit we made contact with a few other companies and we tried
to jam as much into the five hours we had to work with as possible. More
information will follow in subsequent issues of IPMBA News.
I am pleased to report that Demand Technology, the maker of Lightrider have
become the very first UK-based company to enrol in the IPMBA Product Purchase
Program. The IPMBA UK committee is well aware of the need to recruit additional
participants to serve IPMBA members in the UK, especially since not all listed
companies are able to offer their discounts outside of the US. I have personally
set myself a target of getting six (one down, five to go) companies to sign
up to the PPP come this year's IPMBA Emergency Services Cycling Seminar (June
25-26, 2005, in York).
Speaking of York, we have begun working on the agenda and welcome your input.
If there is a topic which you would like to see included, or you would like
to present, please contact Maureen at
Maureen@ipmba.org and she will forward
your suggestion to the appropriate person. We will also be doing our best
to attract additional suppliers to our portion of the trade show.
See you there!
Kevin is a member of the IPMBA UK Steering Committee. He is a keen mountain
biker in his spare time (with the emphasis being on fun) and is committed
to expanding the use of mountain bike patrol in the UK. He can be reached
at ssmkpr@yahoo.co.uk.
© 2005 IPMBA. This review appeared in the Winter 2005 issue of
IPMBA News.
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